About MARK
Access to quality education remains a challenge for children in rural areas, where limited teaching support, inadequate facilities, and less conducive learning environments hinder academic progress. As a result, students from lower-income households in rural Malaysia’s primary schools often struggle to keep pace, particularly in core subjects such as Mathematics and Science.
Formerly known as Mathematics for Rural Kids, the MARK Programme has been refreshed to expand its focus beyond mathematics into broader STEM subjects. A partnership between Maybank Foundation and Education Development and Solution Specialist, the programme provides structured tuition support in Mathematics and Science, helping to bridge educational gaps among underserved rural students.
By strengthening foundational numeracy and scientific understanding, the programme enhances students’ academic performance while nurturing interest in STEM-related fields. MARK also engages teachers and local communities to foster a supportive learning environment, ensuring long-term educational continuity and sustainable impact.
To Date Across Malaysia since 2022
Progress & Impact
Benefitted
Total investment of
in 2025; RM2.15 million to date.
In 2025, the programme covered 32 schools, benefiting
and expanded its reach to rural districts within Sabah, Sarawak, Kedah, Johor, Terengganu, Perak, Perlis and Pahang states..
The unique components of the programme include:
Cashville Kidz Animated series
- Fun delivery – animation-based contents have proven to better capture the attention of young school children. Students enjoy watching the cartoon series, hence making it an effective means to help them understand the topic of Financial Literacy.
Comprehensive Student’s Worksheet
- What makes the Cashville Kidz program unique and sustainable is that it is measurable and quantifiable: Improvement in the level of Financial Literacy amongst kids is measured and quantified through our Pre & Post assessments.
- More job opportunities for rural women & the community
Teacher’s Toolbox
- School teachers are also trained with financial knowledge to ensure the effectiveness of the programme.
- Tools (manuals, videos, resources, etc) are provided to the schools and teachers, courtesy of Maybank and Maybank Foundation to enable the school to continue to run this program in the coming years (Long Term sustainable CSR).
The Cashville Kidz programme is delivered by adopting a ‘product tiering’ approach consisting of 3 versions to suit the countries or market:
01
Cashville Kidz Lite
02
Cashville Kidz Standard
03
Cashville Kidz Advance
“We believe in the importance of developing and nurturing good financial habits from a young age – hence the introduction of the Cashville Kidz programme as part of providing a holistic financial solution to the communities we serve in.”
– Datuk Shahril Azuar Jimin, Group Chief Sustainability Officer, Maybank
As of today, the Cashville Kidz programme has touched the lives of over 373,200 students in more than 1,370 schools. The programme is currently conducted in eight (8) countries across the region namely Malaysia, Cambodia, Philippines, Indonesia, Singapore, Myanmar, Vietnam and Thailand.
7 countries across the region
As of today, the Cashville Kidz programme has touched the lives of over 373,200 students in more than 1,370 schools. The programme is currently conducted in eight (8) countries across the region namely Malaysia, Cambodia, Philippines, Indonesia, Singapore, Myanmar, Vietnam and Thailand.
